Southern Conference honors longtime athletics administrator Steve White


Former Western Carolina athletics administrator Steve White ’67 is among 12 recipients of the Southern Conference’s Distinguished Service Award for 2010. Each member institution selects an honoree based on that person’s contribution to the institution, and winners were recognized at the Southern Conference Honors Dinner in Hilton Head Island, S.C., in June.

Steve White ’67, shown at a recent baseball game, is retired
director of sports information at WCU, where he is known as
a “walkin’, talkin’ history book” about Catamount athletics.

White has nearly a half-century of involvement with and service to Western Carolina University in a variety of capacities ranging from undergraduate student assistant to sports information director and department historian, from associate athletics director to radio network personality, and finally to director of the school’s letter-winner’s club.

White served more than four decades in the athletics department. He officially took over as sports information director in 1970, a position he held until 1998. White wrote millions of words publicizing WCU student-athletes, coaches and teams, helping 35 football, basketball and baseball players to attain All-America honors; hundreds to become All-Southern Conference; and several football and baseball teams to achieve national rankings.

During his storied career, White witnessed more than 400 consecutive Catamount football games, one of the longest consecutive-games streaks in the profession. He also was an eight-time recipient of the Football Writers Association of America’s Outstanding Press Box Service Award.

White initially retired from full-time duty at Western Carolina in 1998 but remained active with the Catamount Sports Network, providing color commentary on football, men’s basketball and baseball broadcasts until 2007. He then took over as the director of the Cats’ “W” Club, an association for former Western Carolina student-athletes and letter-winners, a position he held until April 2010.

The Distinguished Service Award program was started in 2002 as a way for the Southern Conference to recognize those individuals from its member institutions who have contributed to all aspects of the university.